Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.
They’ll learn how to:
- -Create a brand that lets them charge what their offering are worth
- -Create p...