Writerpreneur: Copywriting for Authors (Writerpreneur Guides, #2)

I used to hate advertising.

But as it's a necessary evil to book marketing, I took up the study in earnest - and learned it's just another form of writing. And so it had rules and it's own craft.

As well, my usual approach of research - that of piling up refererences and distilling their evergreen principles - took me into a different direction than I'd been before. The subject wasn't new, and the books were old classics. The elements I disovered were common to all marketing and ad-writing - ...