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You Are the Brand

By Steve Adubato, PhD
eBook
$23.95
By Steve Adubato, PhD
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Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

So, what's really in this book for you? Adubato profiles the brands of more than thirty people and compani...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous