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This BusinessWeek bestseller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote
themselves. Stevens attacks conventional strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.
In blunt, perfectly logical terms and through clear examples, Stevens shreds modern marketing and provides practical advice on how to fix the problems.
Among his pearls of wisdom are, “Be a skep...
themselves. Stevens attacks conventional strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.
In blunt, perfectly logical terms and through clear examples, Stevens shreds modern marketing and provides practical advice on how to fix the problems.
Among his pearls of wisdom are, “Be a skep...