Zagging: Building Advocacy Through Digital and Social Media

Zagging: Building Advocacy Through Digital and Social Media serves as a resource manual guidebook for students, professionals, and organizational advocacy leaders looking to develop their ability to effectively manage various digital and social media communication tools during and beyond the COVID-19 Pandemic. Social media consumption and engagement experienced a meteoric increase as over 4 billion globally now use social media since the Pandemic began in March 2020.

Most of us understand th...