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Made to Stick: Why Some Ideas Survive and Others Die

By Chip Heath, Dan Heath
eBook
$12.99
By Chip Heath, Dan Heath
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NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

"Anyone interested in influencing others-to buy, to vote, to learn, to diet, to give to charity or to start a revolution-can learn from this book."-The Washington Post

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories ci...

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