Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do

by Brett King

Overview

Praise for BANK 2.0

"The impact of the Internet and mobile devices has made the rules in managing channels and how we reach customers a moving target. This book does something that no one I know has been able to do thus far—teach us to re-design our instincts first and then our knowledge about how this moving target will evolve."
Emmanuel Daniel, Chairman, The Asian Banker Journal

"BANK 2.0 represents a view of the future of bank retailing and channel strategies for the next decade. The fact that banks take so long to respond to these changes to the status quo means that any bank acting upon the key recommendations in this book will be a step ahead of the competition, and that surely is no bad thing. Now think what you could be if you acted upon all of the recommendations."
Chris Skinner, Chairman, Financial Services Club

"BANK 2.0 will change the way you think about banking in the future. Audacious, provocative, and sometimes controversial, Brett King redefines the paradigm of consumer banking. This compelling book is guaranteed to send your pulse racing and your mind searching for a new strategy for your bank."
Suvo Sarkar, Executive Vice-President, Emirates NBD

"BANK 2.0 is informed by Brett King's analysis of trends in banking over many years. ... I've worked with Brett and I have seen some of the results; they explain why Brett is highly sought after as an authority on banking and how the industry is likely to evolve into the future."
Dr. Richard Petty, President, CPA Australia

Product Details

ISBN-13:	9781118589649
Publisher:	Wiley
Publication date:	11/19/2012
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	400
File size:	7 MB

About the Author

Brett King is a strategic advisor to the financial services sector and the founder of the International Academy of Financial Management, a professional association focused on financial services. He is an International Judge for the Asian Banker Retail Excellence Awards and for the Middle-East Business Achievement Awards.

A regular speaker at the top global conferences for financial services, King is an acknowledged expert on wealth management, customer experience, and retail channel distribution strategy. He publishes regularly in his role as industry advisor on Huffington Post (Business News), Internet Evolution, and his personal blog, Banking4Tomorrow.com.

King is the founder of the world's first mobile direct bank, Movenbank. He also runs UserStrategy, a boutique consultancy focused on improving customer interaction for leading financial services, companies and businesses. He previously led the Asia division for Modem Media/Digitas (part of the Publicis Groupe) and the E-Business service line for Deloitte (Financial Institutions Industry focus). His clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank, Emirates NBD, BNP Paribas, and more.

Table of Contents

Acknowledgements 12

Introduction 14

PART ONE: Changes in Customer Behavior

Chapter 1: The Demands of the Hyperconnected Consumer 20

Chapter 2: The ROI of Great Customer Experience 48

PART TWO: Rebuilding the Bank

Chapter 3 Can the Branch be Saved? 84

Chapter 4: Onboard and Engaged–The Ecosystem for Customer Support 120

Chapter 5: Web–Why Revenue is Still So Hard to Find… 155

Chapter 6: Mobile Banking—Already Huge and It’s Just Getting Started 181

Chapter 7: The Evolution of Self-Service 207

Chapter 8: I Trust the Crowd, More Than I Trust the Brand 235

PART THREE: The Road Ahead—Beyond Channel

Chapter 9: Living with Continuous Technology Improvement 268

Chapter 10: A land in the Data Cloud 288

Chapter 11: Engagement Banking: Building Digital Relationships 309

Chapter 12: Mobile Payments, Digital Cash and Value Stores 329

Chapter 13: Point of Impact: The Contextualisation of Banking and Messaging 359

Chapter 14: The road Map to a Better Bank 374

Glossary 388

References 397