Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant / Edition 1

Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant / Edition 1

4.0 89
by W. Chan Kim, Renee Mauborgne
     
 

ISBN-10: 1591396190

ISBN-13: 2901591396191

Pub. Date: 01/28/2005

Publisher: Harvard Business School Press

Winning by Not Competing: A Fresh Approach to Strategy

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way

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Overview

Winning by Not Competing: A Fresh Approach to Strategy

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

Author Bio:

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

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Product Details

ISBN-13:
2901591396191
Publisher:
Harvard Business School Press
Publication date:
01/28/2005
Edition description:
New Edition

Table of Contents

1Creating blue oceans3
2Analytical tools and frameworks23
3Reconstruct market boundaries47
4Focus on the big picture, not the numbers81
5Reach beyond existing demand101
6Get the strategic sequence right117
7Overcome key organizational hurdles147
8Build execution into strategy171
9Conclusion : the sustainability and renewal of blue ocean strategy185

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