Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

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Overview

The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and ...

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Overview

The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

  • Features unique, personalized, updated social media marketing strategies for service professionals
  • Provides new pricing models and sales strategies for simpler selling
  • Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
  • Offers new solid product launch strategies and tactics for creating instant awareness
  • Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

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Editorial Reviews

Soundview Executive Book Summaries
Today's independent business owners must approach sales and marketing in a way that differs from traditional efforts of the past. In Book Yourself Solid, marketing consultant Michael Port presents hundreds of marketing strategies that can attract new clients and build professional relationships. By showing readers how to improve their ability to produce positive emotions in other people, he offers them better ways to communicate, sell, market and promote their products and services. By encouraging entrepreneurs to demonstrate their values and views, he helps them grow their businesses. Copyright © 2006 Soundview Executive Book Summaries
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Product Details

  • ISBN-13: 9780470643471
  • Publisher: Wiley
  • Publication date: 12/21/2010
  • Edition description: Expanded
  • Edition number: 2
  • Pages: 368
  • Sales rank: 114,791
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.10 (d)

Meet the Author

MICHAEL PORT is the creator of The Think Big Revolution, an online club for service professionals; the Book Yourself Solid line of training products; the Product Factory, the #1 information product-creation course on the Internet; and Traffic School, the ultimate Web traffic and conversion system. He owns a successful consulting firm, through which he has provided lectures, training, and coaching services to more than 20,000 business owners.
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Table of Contents

Foreword by Tim Sanders xi

Acknowledgments xiii

Author’s Note xv

Preface xxi

MODULE ONE Your Foundation 1

Chapter 1 The Red Velvet Rope Policy 3

Chapter 2 Why People Buy What You’re Selling 16

Chapter 3 Develop a Personal Brand 33

Chapter 4 How to Talk About What You Do 49

MODULE TWO Building Trust and Credibility 61

Chapter 5 Who Knows What You Know and Do They Like You?63

Chapter 6 The Book Yourself Solid Sales Cycle Process75

Chapter 7 The Power of Information Products 96

MODULE THREE Simple Selling and Perfect Pricing 115

Chapter 8 Perfect Pricing 117

Chapter 9 Super Simple Selling 131

MODULE FOUR The Book Yourself Solid 7 Core Self-PromotionStrategies 141

Chapter 10 The Book Yourself Solid Networking Strategy147

Chapter 11 The Book Yourself Solid Direct OutreachStrategy 170

Chapter 12 The Book Yourself Solid Referral Strategy192

Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy203

Chapter 14 The Book Yourself Solid Speaking Strategy217

Chapter 15 The Book Yourself Solid Writing Strategy238

Chapter 16 The Book Yourself Solid Web Strategy 258

PART 1: Designing Your Web Site 261

PART 2: Getting Visitors to Your Web Site 274

PART 3: Building Your Social Media Platform 289

Final Thoughts 323

References 327

How to Reach Michael Port 329

About the Author 331

Index 333

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Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 13 Customer Reviews
  • Posted May 18, 2010

    I Also Recommend:

    Follow these steps to SUCCESS!

    If like me, you are a business person just starting out in a service sector business, read this book! If you love what you do, but hate marketing and networking, read this book!

    Michael Port, "the guy you call when you are tired of thinking small", has done a fabulous job of sharing his systems and ideas in just over 200 pages. Filled with exercises to help you hone your marketing approach, Port guides the reader through topics such as 1) building your personal brand, 2) talking effectively about what you offer, 3) creating credibility, 4) the sales cycle, 5) web presence and more!

    Written in a very readable, almost conversational tone, Book Yourself Solid holds a treasure trove of information. One word of warning: The first chapter was a bit off-putting to me. It talks about weeding down your current client list. If you are like me and just starting out, there may not be enough clients to weed. I concur with Port's concept of only working with clients that you are enthusiastic about and I have used 'weeding' in more mature business circumstances. Don't let this 1st chapter drive you away from the book. Just keep reading or start with Chapter 2.

    Port has transformed himself and his business by using these concepts and then leveraging them and all his contacts to the max. My dreams aren't quite as lofty, but I did get a great deal of valuable information from this book and I am putting it to use each and every day.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted February 9, 2009

    A Great Way to Get Great Results

    Excellent book! Well-written, easy-to-understand instructions and exercises, plus manageable, achievable action steps make this a great way to develop a client-focused marketing plan for a small business - or any business.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 19, 2011

    Highly Recommend to the novice business owner

    This book is full of helpful information on every stage of building
    a business. Written in an easy to understand and personal format.
    Michael Port is down to earth and has a lighthearted sense of humor.
    Worth purchasing even if you know some or most of the material provided due to the step by step process he provides for covering all the bases in building your client list.

    Was this review helpful? Yes  No   Report this review
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