Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

( 12 )

Overview

Michael Port is also author of Beyond Booked Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at ...
See more details below
Paperback (Expanded)
$11.95
BN.com price
(Save 36%)$18.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (16) from $7.38   
  • New (10) from $10.91   
  • Used (6) from $7.37   

Overview

Michael Port is also author of Beyond Booked Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at MichaelPort.com.
Read More Show Less

Editorial Reviews

Soundview Executive Book Summaries
Today's independent business owners must approach sales and marketing in a way that differs from traditional efforts of the past. In Book Yourself Solid, marketing consultant Michael Port presents hundreds of marketing strategies that can attract new clients and build professional relationships. By showing readers how to improve their ability to produce positive emotions in other people, he offers them better ways to communicate, sell, market and promote their products and services. By encouraging entrepreneurs to demonstrate their values and views, he helps them grow their businesses. Copyright © 2006 Soundview Executive Book Summaries
Read More Show Less

Product Details

  • ISBN-13: 9780470643471
  • Publisher: Wiley
  • Publication date: 12/21/2010
  • Edition description: Expanded
  • Edition number: 2
  • Pages: 368
  • Sales rank: 100,485
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.10 (d)

Meet the Author

MICHAEL PORT is the creator of The Think Big Revolution, an online club for service professionals; the Book Yourself Solid line of training products; the Product Factory, the #1 information product-creation course on the Internet; and Traffic School, the ultimate Web traffic and conversion system. He owns a successful consulting firm, through which he has provided lectures, training, and coaching services to more than 20,000 business owners.
Read More Show Less

Table of Contents


Acknowledgments     xvii
Foreword     xix
Author's Note     xxi
Preface     xxvii
Your Foundation     1
The RedVelvet Rope Policy     3
Why People Buy What You're Selling     15
Develop a Personal Brand     31
How to Talk About What You Do     47
Building Trust and Credibility     59
Who Knows What You Know and Do They Like You?     61
The Book Yourself Solid Sales Cycle Process     73
The Power of Information Products     93
Super Simple Selling     105
The Book Yourself Solid 7 Core Self-Promotion Strategies     115
The Book Yourself Solid Networking Strategy     117
The Book Yourself Solid Direct Outreach Strategy     135
The Book Yourself Solid Referral Strategy     147
The Book Yourself Solid Web Strategy     159
The Book Yourself Solid Speaking and Demonstrating Strategy     189
The Book Yourself Solid Writing Strategy     207
The Book Yourself Solid Keep-in-Touch Strategy     227
Final Thoughts     241
References     244
Attend a Book Yourself Solid Seminar     246
How to Reach Us     247
About the Author     248
Index     249
Read More Show Less

Customer Reviews

Average Rating 4.5
( 12 )
Rating Distribution

5 Star

(7)

4 Star

(4)

3 Star

(0)

2 Star

(1)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 13 Customer Reviews
  • Posted May 18, 2010

    I Also Recommend:

    Follow these steps to SUCCESS!

    If like me, you are a business person just starting out in a service sector business, read this book! If you love what you do, but hate marketing and networking, read this book!

    Michael Port, "the guy you call when you are tired of thinking small", has done a fabulous job of sharing his systems and ideas in just over 200 pages. Filled with exercises to help you hone your marketing approach, Port guides the reader through topics such as 1) building your personal brand, 2) talking effectively about what you offer, 3) creating credibility, 4) the sales cycle, 5) web presence and more!

    Written in a very readable, almost conversational tone, Book Yourself Solid holds a treasure trove of information. One word of warning: The first chapter was a bit off-putting to me. It talks about weeding down your current client list. If you are like me and just starting out, there may not be enough clients to weed. I concur with Port's concept of only working with clients that you are enthusiastic about and I have used 'weeding' in more mature business circumstances. Don't let this 1st chapter drive you away from the book. Just keep reading or start with Chapter 2.

    Port has transformed himself and his business by using these concepts and then leveraging them and all his contacts to the max. My dreams aren't quite as lofty, but I did get a great deal of valuable information from this book and I am putting it to use each and every day.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 9, 2009

    A Great Way to Get Great Results

    Excellent book! Well-written, easy-to-understand instructions and exercises, plus manageable, achievable action steps make this a great way to develop a client-focused marketing plan for a small business - or any business.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 19, 2011

    Highly Recommend to the novice business owner

    This book is full of helpful information on every stage of building
    a business. Written in an easy to understand and personal format.
    Michael Port is down to earth and has a lighthearted sense of humor.
    Worth purchasing even if you know some or most of the material provided due to the step by step process he provides for covering all the bases in building your client list.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 20, 2012

    No text was provided for this review.

  • Anonymous

    Posted August 3, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 23, 2010

    No text was provided for this review.

  • Anonymous

    Posted August 27, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 10, 2010

    No text was provided for this review.

  • Anonymous

    Posted July 17, 2011

    No text was provided for this review.

  • Anonymous

    Posted September 16, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 2, 2011

    No text was provided for this review.

  • Anonymous

    Posted May 19, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 24, 2010

    No text was provided for this review.

Sort by: Showing all of 13 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)