Brainwashed: Challenging the Myth of Black Inferiority

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Overview

"Black people are not dark-skinned while people," says advertising visionary Tom Burrell. In fact, they are much more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of "No way!" At this pivotal point in history, the idea of black inferiority should have had a "Going-Out-of-Business Sale." After all, Barack Obama has reached America's Promise Land.

Yet, as Brainwashed: Challenging the Myth of Black Inferiority ...

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Brainwashed: Challenging the Myth of Black Inferiority

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Overview

"Black people are not dark-skinned while people," says advertising visionary Tom Burrell. In fact, they are much more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of "No way!" At this pivotal point in history, the idea of black inferiority should have had a "Going-Out-of-Business Sale." After all, Barack Obama has reached America's Promise Land.

Yet, as Brainwashed: Challenging the Myth of Black Inferiority testifies, too many in black America are still wandering in the wilderness. In this powerful examination of "the greatest propaganda campaign of all time"-the masterful marketing of black inferiority, aka the BI Complex-Burrell poses ten disturbing questions that will make black people look in the mirror and ask why, nearly 150 years after the Emancipation Proclamation, so many blacks still think and act like slaves. Burrell's acute awareness of the power of words and images to shift, shape, and change the collective consciousness has led him to connect the contemporary and historical dots that have brought us to this crossroads.

Brainwashed is not a reprimand-it is a call to action. It demands that we question our self-defeating attitudes and behaviors. Racism is not the issue; how we respond to media distortions and programmed self-hatred is the issue. It's time to reverse the BI campaign with a globally based initiative that harnesses the power of new media and the wisdom of intergenerational coalitions. Provocative and powerful, Brainwashed dares to expose the wounds so that we, at last, can heal.

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Product Details

  • ISBN-13: 9781401925925
  • Publisher: Hay House, Inc.
  • Publication date: 2/1/2010
  • Pages: 320
  • Sales rank: 83,870
  • Product dimensions: 6.32 (w) x 9.02 (h) x 0.86 (d)

Meet the Author

Marketing communications pioneer and Advertising Hall of Fame inductee Tom Burrell is credited with revolutionizing the image of African Americans in television and changing the face of American advertising. His award-winning work promoted positive and realistic images of blacks and acknowledged the purchasing power of the African American community. Burrell is the founder of The Resolution Project, a nonprofit organization that promotes intra-racial dialogue and community-based new media “stop the brainwash” campaigns. He lives in Chicago’s South Loop area.

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Table of Contents

Introduction ix

Chapter 1 The Scorch at the Bottom of the Melting Pot 1

Chapter 2 Relationship Wrecks 13

Why Can't We Form Strong Families?

Chapter 3 Studs and Sluts 41

Why Do We Conform to Black Sexual Stereotypes?

Chapter 4 Uglified 65

Why are Black and Beautiful Still Contradictions?

Chapter 5 Homey-cide 87

Why Do We Keep Killing Each Other?

Chapter 6 Slow Suicide 107

Why Do We Neglect Body, Mind, and Spirit?

Chapter 7 Buy Now, Pay Later 135

Why Can't We Stop Shopping?

Chapter 8 D'sWill Do 161

Why Do We Expect So Little of Each Other-and Ourselves?

Chapter 9 Bred to Be Led 185

Why Do We So Willingly Give up Control of Our Lives?

Chapter 10 Diss-Unity 207

Why Can't We Stick Together?

Chapter 11 Neo-Coons 233

Why Is the Joke Always on Us?

Chapter 12 Yes, We Must! 255

Healing from the Inside Out

Acknowledgments 273

Endnotes 275

About the Author 285

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Customer Reviews

Average Rating 4
( 24 )
Rating Distribution

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See All Sort by: Showing 1 – 20 of 24 Customer Reviews
  • Posted March 9, 2010

    Communications Excellence to Black Audiences

    I was the Premire Creative Director for the CEBA Awards(Communications excellence to Black Audiences)during 1978-1983. We produced an annual 200+ page journal of postive Black images in advertising, print, radio, & TV. We presented at the NY Hilton a CEBA Award trophy to those agencies who went out of their way to project Blacks in positive, productive environments. Only 1 of 18 ads could be used for publication due to the woeful number of negative, conscienceless and overtly stereotyped black images.
    I welcome and support Tom Burrell's mission to wake-up our Black community to their true creative strengths. "Brainwashed" is needed now more than ever to salvage whats left our bright young men and women of Color.

    14 out of 14 people found this review helpful.

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  • Posted April 8, 2010

    I Also Recommend:

    A Must Read

    Anyone interested in understanding the root of many of the problems facing the Black community should read this book. Lest anyone think that it is simply a polemic on how the White man is to blame for everything, rest assured it is much, much more than that. The book looks at the degradation and humiliation faced by African Americans and traces the feelings, and indeed deliberate strategy of, Black inferiority back to the moment we set shackled foot on American soil. Not only does it look at the massive propaganda campaign waged against Black people like a marketing strategy, it provides sound tools, plans, and principles to combat the Black Inferiority Complex.

    Read this, share it and discuss it with your friends, but make sure you get a copy.

    7 out of 7 people found this review helpful.

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  • Posted June 23, 2011

    A Must Read!!!

    If you are an African American who believes you are ready for a book of such truth, then I suggest you re-evaluate yourself because this is a powerful book.Even as a younger woman reading this book change my way of thinking about myself and the world.Please, read it with a passsion and and want for self enlightment. I really believe this book will change your life if you are ready for a change.

    4 out of 4 people found this review helpful.

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  • Posted September 8, 2011

    Highly Recommended - This is a must read!

    I think this book should be read not by every African American but all people. I took this book out at the library and I read it within 3 days. I couldn't wait to finish it because it was an excellent read. If anyone wants to expand their knowledge about black inferiority/white supremacy this book is a must, absolute must read.

    2 out of 2 people found this review helpful.

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  • Posted April 7, 2010

    Inaccurate and unethical portrayal of my story as a black woman

    I am the Yejide quoted in this book,and my words have been misrepresented and misquoted. I don't appreciate that. My story has been used without my knowledge or my consent in what equates to at worst a literary banditry and at best a third person, reworked account that does not capture the essence of my message.

    2 out of 12 people found this review helpful.

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  • Anonymous

    Posted December 28, 2011

    Must Read!!

    Amazing book

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted February 26, 2014

    A must read!

    I loved the book and how the author gave suggestions on to change the behaviors in each chapter. I think every African American should read this book.

    Was this review helpful? Yes  No   Report this review
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