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Breaking Out: How to Build Influence in a World of Competing Ideas

By John Butman
eBook
$26.99
By John Butman

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How do you gain influence for an idea?

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.

It isn’t easy. Butman argues that the rise of the “ideaplex” (TED, Twitter, NPR, YouTube, online learning, and all the...

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