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Building a Market: The Rise of the Home Improvement Industry, 1914-1960
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A unique study of how the American Dream came to be—and came to be constantly updated and renovated: "A pleasure to read."—American Historical Review
Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores.
Building a Market charts the rise of the home improvement industry in...
Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores.
Building a Market charts the rise of the home improvement industry in...
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