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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

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Overview

Why are so many Americans buying into a right-wing line whose practical effect is to leave them marginalized and struggling? Because the Right has mastered the subtle and largely subconscious aspects of political communication. It's time to fight back! Drawing on his rich background as a psychotherapist, advertising executive, and radio host, Thom Hartmann helps you use the same techniques to make the progressive message even more compelling and persuasive. He applies what science has learned about how people ...
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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

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Overview

Why are so many Americans buying into a right-wing line whose practical effect is to leave them marginalized and struggling? Because the Right has mastered the subtle and largely subconscious aspects of political communication. It's time to fight back! Drawing on his rich background as a psychotherapist, advertising executive, and radio host, Thom Hartmann helps you use the same techniques to make the progressive message even more compelling and persuasive. He applies what science has learned about how people actually perceive information to give you the tools you need to refute right-wing propaganda and reclaim America as a nation of We the People.

About the Author:
Thom Hartmann is the host of a nationally syndicated Air America radio program

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Product Details

  • ISBN-13: 9781576756270
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 9/1/2008
  • Series: BK Currents Series
  • Pages: 223
  • Sales rank: 455,750
  • Product dimensions: 5.50 (w) x 8.10 (h) x 0.70 (d)

Meet the Author

Thom Hartmann is the award-winning, bestselling author of over a dozen books, including The Edison Gene, The Last Hours of Ancient Sunlight, and Attention Deficit Disorder: A Different Perception. His groundbreaking work in ADD/ADHD and psychotherapy has been featured in TIME magazine, the New York Times, and in media around the world. He lives in Oregon.

Jim Hightower is a syndicated columnist, national radio commentator, the publisher of the Hightower Lowdown newsletter, and the New York Times bestselling author of Thieves in High Places. Susan Demarco is a writer, former radio talk-show host, public-interest activist, and longtime Hightower partner-in-crime.

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Table of Contents


Foreword   Jim Hightower     xi
Introduction: Talking the Talk     1
Telling Your Story     11
Cracking the Worldview Code     13
Cracking the Story Code     33
Feeling Comes First     37
Cracking the Sensory Code     39
The Body's Secret Language     53
How Feelings Are Anchored     67
The "Negative" Code     77
The Meaning of a Communication Is the Response You Get     87
The Code of the Core Story     89
Mastering the Learning Trance     99
Future Pacing     109
Framing     121
The Map Is Not the Territory     139
Learning the Legend     141
The Motivation Code     155
Chunking the Code     175
The Identity Code     183
Conclusion: Reclaiming the Liberal Story     195
Notes     203
Index     213
Acknowledgments     221
About the Author     224
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Customer Reviews

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Sort by: Showing 1 – 3 of 2 Customer Reviews
  • Anonymous

    Posted February 18, 2012

    One of thom hartmanns best books

    I have had this book for about a year and read it four times.

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  • Anonymous

    Posted November 22, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 28, 2010

    No text was provided for this review.

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