Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

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More About This Book

Overview

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Product Details

  • ISBN-13: 9781576756270
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 9/1/2008
  • Pages: 220
  • Sales rank: 617,772
  • Product dimensions: 5.50 (w) x 8.10 (h) x 0.70 (d)

Meet the Author

Thom Hartmann is the award-winning, bestselling author of over a dozen books, including The Edison Gene, The Last Hours of Ancient Sunlight, and Attention Deficit Disorder: A Different Perception. His groundbreaking work in ADD/ADHD and psychotherapy has been featured in TIME magazine, the New York Times, and in media around the world. He lives in Oregon.

Jim Hightower is a syndicated columnist, national radio commentator, the publisher of the Hightower Lowdown newsletter, and the New York Times bestselling author of Thieves in High Places. Susan Demarco is a writer, former radio talk-show host, public-interest activist, and longtime Hightower partner-in-crime.

Table of Contents


Foreword   Jim Hightower     xi
Introduction: Talking the Talk     1
Telling Your Story     11
Cracking the Worldview Code     13
Cracking the Story Code     33
Feeling Comes First     37
Cracking the Sensory Code     39
The Body's Secret Language     53
How Feelings Are Anchored     67
The "Negative" Code     77
The Meaning of a Communication Is the Response You Get     87
The Code of the Core Story     89
Mastering the Learning Trance     99
Future Pacing     109
Framing     121
The Map Is Not the Territory     139
Learning the Legend     141
The Motivation Code     155
Chunking the Code     175
The Identity Code     183
Conclusion: Reclaiming the Liberal Story     195
Notes     203
Index     213
Acknowledgments     221
About the Author     224

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