Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotzky, Karl Weber |, Hardcover | Barnes & Noble
Demand: Creating What People Love Before They Know They Want It

Demand: Creating What People Love Before They Know They Want It

5.0 1
by Adrian J. Slywotzky
     
 

ISBN-10: 0307887324

ISBN-13: 2900307887329

Pub. Date: 10/04/2011

Publisher: Crown Publishing Group

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such

Overview

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

Product Details

ISBN-13:
2900307887329
Publisher:
Crown Publishing Group
Publication date:
10/04/2011
Edition description:
NE
Pages:
368

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