Digital Leader: 5 Simple Keys to Success and Influence

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More About This Book

Overview

Digital Leaders are Made—Not Born

"Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader."
— Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc.

"People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media."
— Dan Heath, New York Times bestselling author of Made to Stick and Switch

"Qualman is to social media what Deming is to quality and Drucker to management."
— Scott Galloway, professor, Stern School of Business, NYU

"Erik Qualman is a Digital Dale Carnegie."
— Todd Young, CEO, ProspX

About the Book:

"Digital footprints are what we post about ourselves. Digital shadows are what others upload about us. Collectively, they have changed the world forever. As leaders and future leaders we need to adapt to this new world."
— from Digital Leader

Digital leaders are made, not born—you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before—anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe.

Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy."

Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today's digitally open world—and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership "stamp":

Simple: success is the result of simplification and focus

True: be true to your passion

Act: nothing happens without action—take the first step

Map: goals and visions are needed to get where you want to be

People: success doesn't happen alone

Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.

Product Details

  • ISBN-13: 9780071792424
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 12/16/2011
  • Edition number: 1
  • Pages: 288
  • Sales rank: 147,132
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Erik Qualman is the author of Socialnomics, an AMA “Book of the Year” finalist. PC Magazine ranked socialnomics.com as a Top 10 Social Media Blog. For the past 18 years Qualman has helped grow the digital capabilities of Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, AT&T, and others. He has keynoted alongside Al Gore, Julie Andrews, Alan Mulally, Tony Hawk, Sarah Palin, and prime ministers. He sits on the Advisory Boards of Manumatix and Bazaarvoice. He lives in Boston and is an MBA Professor at the Hult International School of Business.

Table of Contents

Acknowledgments vi

Chapter 1 Life, Leadership, Legacy 1

Section 1 Simple

Chapter 2 Remove and Improve 11

Chapter 3 Complain=Digital Pain 35

Chapter 4 Integrity and Reputation: Avoiding Digital Blunders 49

Chapter 5 Simple = Success 65

Section 2 True

Chapter 6 Who Before What 87

Chapter 7 Niche Is the New Norm 99

Chapter 8 Personal Is Powerful 117

Section 3 Act

Chapter 9 Be Decisive 135

Chapter 10 Fail Forward, Fail Fast, Fail Better 145

Chapter 11 Leverage Inertia 161

Section 4 Map

Chapter 12 Set Laughable Goals 177

Chapter 13 Firm in Destination Flexible in Path 191

Chapter 14 Recreate Yourself 203

Section 5 People

Chapter 15 Connections = Currency 217

Chapter 16 Empower Others 229

Chapter 17 Digital Hugs 243

Conclusion 257

Endnotes 259

Index 272

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