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Ethical Chic: The Inside Story of the Companies We Think We Love

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How popular companies like Apple and Trader Joe’s project a hip, progressive image—and whether we should believe them

Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberland...