Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

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Overview

A guide to getting luck on your side

As the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to success—there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, serendipity can produce quantifiable results: breakthrough ideas, ...

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Overview

A guide to getting luck on your side

As the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to success—there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, serendipity can produce quantifiable results: breakthrough ideas, relationships that matter, effortless cooperation, synchronized market timing, and more. Get Lucky shows businesses how to succeed by fostering the conditions for serendipity to occur early and often.

  • Distills planned serendipity into eight key elements: preparedness, motion, activation, attraction, connection, commitment, porosity, and divergence
  • Features stories of serendipity in action at well-known companies including Avon, Target, Steelcase, Google, Facebook, Walmart, and more
  • Written by serial entrepreneurs and cofounders of Get Satisfaction, a breakout platform for online customer service communities with over 100,000 clients

Planned serendipity is not an abstract, magical notion, but a practical skill. Get Lucky is the indispensable resource for anyone who wants to learn this skill and to make serendipity work for them.

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  • May11/Get_Lucky_by_Thor_Muller_and_Lane_Becker_9781118249758_BB_c5597b1b1974ae9fa6f029dff5f01c2d64d9
    May11/Get_Lucky_by_Thor_Muller_and_Lane_Becker_9781118249758_BB_c5597b1b1974ae9fa6f029dff5f01c2d64d9  

Product Details

  • ISBN-13: 9781118249758
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 4/17/2012
  • Edition number: 1
  • Pages: 288
  • Sales rank: 725,098
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Thor Muller is the cofounder andformer chief technology officer of GetSatisfaction, a groundbreaking online customer community platform used by over 65,000 companies. A five-time serial entrepreneur, Thor also started one of the world's first Web design agencies in 1995, later acquired by Frog Design.

Lane Becker has been working onthe Web since it began, from settingup web sites at his university in 1994 to cofounding Adaptive Path, the world'sfirst user experience design firm, andGet Satisfaction. Lane is also an advisor to Freestyle.vc, an early-stage Internet venture capital fund.

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Table of Contents

1 Prepare for the Unpreparable 1

2 Skill: Motion—Breaking Out 29

3 Skill: Preparation—Anatomy of a Geek Brain 53

4 Skill: Divergence—The Garden of Forking Paths 81

5 Skill: Commitment—Burning the Ships 103

6 Skill: Activation—Church vs. Stadium 127

7 Skill: Connection—Needle in a Haystack 157

8 Skill: Permeability—Storming the Castle 177

9 Skill: Attraction—Magnetic Fields 203

10 Unraveling the Double Bind 227

Serendipiography 235

Acknowledgments 261

About the Authors 263

Index 265

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Sort by: Showing 1 Customer Reviews
  • Posted December 5, 2012

    more from this reviewer

    In 1945, engineer Percy Spencer was working with magnetrons, ele

    In 1945, engineer Percy Spencer was working with magnetrons, electronic devices that create microwave radio signals. As he stood next to a functioning magnetron, Spencer felt the chocolate bar in his pocket suddenly soften to a gooey consistency. He deduced that the microwaves emanating from the magnetron had melted his candy. This serendipitous insight led to the invention of the microwave oven. Entrepreneur Thor Muller and Lane Becker, both web experts and customer satisfaction consultants, explain why serendipity matters to your business and how you can spark happenstance in your organization. Their pleasant tone of voice and easy way with complex concepts make for a delightful read. Although waiting for serendipity to pass through your organization may prove as fruitless as anticipating a visit from Godot, you can foster a work environment that supports good fortune, allowing you to grasp hold of it – if it occurs. getAbstract recommends this original treatise to readers who want to turbocharge their organization’s serendipity and reap the benefits of good fortune.

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