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Global Communication: Theories, Stakeholders, and Trends

By Thomas L. McPhail
eBook
$62.25
By Thomas L. McPhail
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Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pint...

Categories

Social SciencesCurrent Affairs & PoliticsMedia & CommunicationsDiplomacy & International RelationsMedia - General & MiscellaneousCommunications - General & MiscellaneousInternational Cooperation