Google Blogger For Dummies

by Susan Gunelius

Overview

Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.

More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to:

• Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
• Choose a domain name, learn to use the dashboard, pick a template, and configure settings
• Dress up your blog with themes and find out where to get plenty of free ones
• Learn blogging etiquette and some secrets for long-term success
• Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress
• Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
• Take advantage of social networking sites and learn simple search engine optimization techniques
• Maintain your blog with tools like Blog This! and Quick Edit
• Moderate comments effectively, track your stats, and more

Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

Product Details

ISBN-13:	9780470407424
Publisher:	Wiley
Publication date:	02/03/2009
Series:	For Dummies Books
Pages:	384
Product dimensions:	7.30(w) x 9.00(h) x 1.10(d)

About the Author

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, WomenOnBusiness.com and KeySplashCreative.com.

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Table of Contents

Introduction 1

Part I: Introducing Google Blogger 7

Chapter 1: Choosing Blogger as Your Blogging Software 9

Chapter 2: Welcome to the Blogosphere 19

Chapter 3: Blogging Basics and Buzzwords 29

Part II: Using Google Blogger 41

Chapter 4: Getting Started with Blogger 43

Chapter 5: Setting Up Your Blog 57

Chapter 6: Writing and Publishing Blog Posts 81

Chapter 7: Enhancing Your Blog with Templates 99

Chapter 8: Adding Features and Functionality with Elements and Gadgets 121

Chapter 9: Managing Your Blog 157

Part III: Making Money with Blogger 179

Chapter 10: The Business of Blogging 181

Chapter 11: Maximizing Revenue with Google AdSense 209

Part IV: Growing Your Audience 235

Chapter 12: The Power of Networking and Relationship Building 237

Chapter 13: Boosting Your Search Engine Ranking 259

Part V: Extending Your Blog 273

Chapter 14: Growing or Downsizing Your Blog 275

Chapter 15: Blogging from Different Media 287

Chapter 16: Moving Beyond Blogger 297

Part VI: The Part of Tens 307

Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309

Chapter 18: Ten Common Blogger Problems and Possible Solutions 319

Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327

Glossary 337

Index 345