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From the Publisher"The climate crisis is far too urgent to squander another decade on false solutions. This carefully researched, deeply human, and eminently sensible investigation arrives just in the nick of time. Let's hope it inspires a radical course correction."
—Naomi Klein, author of The Shock Doctrine
“Heather Rogers reminds us with vivid examples that there's no way we can just subcontract our environmental conscience to the new breed of green marketers. We have a very narrow window to preserve some version of our planet, and we can't afford the kind of egregious mistakes this volume identifies with such precision. If it's too good to be true, it's not true—even if it comes with a shiny green wrapper.”
—Bill McKibben, author Earth: Making a Life on a Tough New Planet
"With deft and adventuresome reporting from around the world, Heather Rogers looks beneath the surface of today's market- based "solutions" to our environmental challenges and skillfully distinguishes between reality and illusion. Business as usual won't do, Rogers tells us, no matter how much we green it."
—Annie Leonard, author of The Story of Stuff
"Heather Rogers brilliantly and lethally exposes "green" capitalism for the chicanery that it is. While it may be disappointing to find out that "organic" and even "fair trade" don't mean squat - not to mention, of course, "carbon offsetting," which turns out to be even stupider than it sounds - these pages make clear what the answer is: stop making colorful excuses for the system that's driving us off the cliff, and instead make shifts in our economic priorities to bring about real change. May Rogers's book guide our feet."
—The Yes Men
"By going beyond exposé to analysis, Rogers gives a deeper assessment of environmental problems and solutions than the usual global-warming investigative book."
Rogers “exposes how the “green” movement is failing to live up to the promise of sustainability and stewardship of the environment when the solutions are hijacked by economic and political interests. [Her] clear-headed approach proves effective in uncovering the truths behind the mantle of greenwashing.”