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By Jay Conrad Levinson

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Overview

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Product Details

The Mission Generation: Reclaim Your Purpose, Rewrite Success, Rebuild Our Future

The Mission Generation: Reclaim Your Purpose, Rewrite Success, Rebuild Our Future

Arun Gupta, Thomas J. Fewer

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1929: Inside the Greatest Crash in Wall Street History--and How It Shattered a Nation

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Money Unlocked: How to Make It, Keep It and Multiply It

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Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

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Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

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How Change Really Works: Seven Science-Based Principles for Transforming Your Organization

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Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great

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Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

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I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works

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Unreasonable Hospitality: The Field Guide

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The Great Train Heist: The California SMART Taxpayer Rip-off

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Effective: How to Do Great Work in a Fast-Changing World

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Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

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Future Rich Person: The New Rules for Building Wealth (Even if You're Stuck, Broke, and that Billionaire Won't Text You Back...)

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Becoming a Principle-Driven Leader: 41 Principles to Build an Enduring Business

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Planet Money: A Guide to the Economic Forces That Shape Your Life

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Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results

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Business Marketing & Sales Management & Leadership Small Business Advertisting Advertising - General & Miscellaneous Advertising - Technique & Practice Small Business Management