Infinite Possibility: Creating Customer Value on the Digital Frontier

Discover how to provide experiences for your customers that combine the real with the virtual.

Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused e...