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Why does real innovation elude so many companies, including thosewith the best technology, the cheapest resources, and even chiefinnovation officers? The problem is that they lack inspiration.Inspiration—as defined and outlined in this book—is adiscipline (not to be confused with the real but short-lived burstof energy that sometimes occurs after quarterly earnings reports orthe arrival of a charismatic new leader). It is a systematicapproach that, when applied consistently, ...
Why does real innovation elude so many companies, including thosewith the best technology, the cheapest resources, and even chiefinnovation officers? The problem is that they lack inspiration.Inspiration—as defined and outlined in this book—is adiscipline (not to be confused with the real but short-lived burstof energy that sometimes occurs after quarterly earnings reports orthe arrival of a charismatic new leader). It is a systematicapproach that, when applied consistently, brings long-term,sustainable results.
Look At More teaches you how to harness inspiration by thinkingdifferently—and to encourage others to do the same. Designedto be an individual and organizational hands-on guide, Look At Morefocuses on the front end of theInspiration–Creativity–Innovation continuum. UsingStefanovich's proven LAMSTAIH approach (Look At More Stuff, ThinkAbout It Harder), leaders and employees can develop the practicalskills, leadership behavior, and cultural mindset to consistentlycreate ideas and drive innovation.
Built on the principles of the five M's for unleashingcreativity within an organization, Look At More explores:
· Mood: The attitudes, feelings, and emotions that createthe context for inspiration and creativity
· Mindset: The intellectual foundation and baselinecapacity each of us has for getting inspired and thinkingdifferently
· Mechanisms: The tools and processes of creativity atwork
· Measurement: The qualitative and quantitative performanceand the guidance for giving critical feedback
· Momentum: The active championing of celebratinginspiration and creativity to create a self-reinforcing cycle forgrowing innovation
Together the five M's can act as a diagnostic tool and a guidefor inspiring individuals, empowering teams, and transformingorganizations to become true models of innovation.
6 Full Circle: The Sixth M.
Appendix: The Scientific Stuff.
About the Author.
Posted April 9, 2013
Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Andy’s framework specifically targets the liberation of the ’5Ms’ of innovation:
- Mood: attitudes, feelings, and emotions creating the context for creativity and innovation
- Mindset: intellectual foundation of creativity, the baseline capacity each of us has for getting inspired, staying excited, and thinking differently
- Mechanisms: tools and processes of creativity; helping individuals incorporate inspiration into the way they work and fostering innovative behaviors
- Measurement: qualitative and quantitative assessments providing employees with direction and feedback
- Momentum: active reinforcement of the creative behaviors supporting innovation
I like Look At More for its immediately actionable framework that encourages and reinforces the behaviors unleashing an organization’s innovative creativity. Additionally, I appreciate the detailed examples Andy provides from his experience implementing the framework at world renown corporations.
Besides driving innovation, I believe organization implementing Andy’s methods will also experience an increased level of employee engagement that, in our experience, significantly enhances productivity and the bottom line.
Look At More prescribes an immediately actionable method for unleashing employee creativity to support achievement of organizational goals; making it a StrategyDriven recommended read.
All the Best,
Posted August 5, 2011
This fascinating book on innovation meets the primary criterion of any guide on the subject: Be innovative. You would expect no less from Andy Stefanovich, the "chief curator and provocateur" at Prophet, a strategic branding, marketing, innovation, and design consultancy. His message: To develop a truly innovative concept, go sit in a park, or confer with your building's custodian, or ask your team for the worst possible idea for a project. Over the past 20 years, Stefanovich has established a reputation as an extremely disruptive consultant - in a good way. He guides his clients to shun traditional thinking, pat answers and clichéd responses. He insists that they think not just outside the box, but far away from wherever they left the box. Coca-Cola, Procter & Gamble, Nike, GE and other corporate giants follow his idiosyncratic, creative recommendations. If you want to learn to cook, find a chef, says getAbstract, which recommends the idea that if you want to learn to innovate, perhaps you should find a provocateur.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.