Make Up: Your Life Guide to Beauty, Style, and Success--Online and Off

Overview

Michelle Phan has believed in makeup since the first time she was allowed to try eyeliner. When she looked in the mirror and saw a transformed version of herself looking back, she fell in love with the sense of confidence that makeup could give her.  Ever since she posted her first makeup tutorial on YouTube, she has dedicated herself to inspire millions by using makeup as a tool for transformation and self expression.
 
Now, Michelle...

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Make Up: Your Life Guide to Beauty, Style, and Success--Online and Off

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This item will be available on October 21, 2014.
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Overview

Michelle Phan has believed in makeup since the first time she was allowed to try eyeliner. When she looked in the mirror and saw a transformed version of herself looking back, she fell in love with the sense of confidence that makeup could give her.  Ever since she posted her first makeup tutorial on YouTube, she has dedicated herself to inspire millions by using makeup as a tool for transformation and self expression.
 
Now, Michelle has compiled all of her best wisdom into Make Up: Your Life Guide to Beauty, Style, and Success—Online and Off. From creating a gorgeous smoky eye to understanding contouring to developing an online persona, Michelle has advice to help you transform every facet of your life. Make Up is packed with Michelle’s trademark beauty and style tutorials,  stories and pictures from her own life, and advice on the topics she is asked about most, including etiquette, career, entrepreneurship, and creativity. From the everyday (such as how to get glowing skin) to the big picture (such as how to turn your passion into a profession), Make Up is a practical and empowering resource to help anyone put their best face forward.

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Editorial Reviews

From Barnes & Noble

Michelle Phan is just twenty-seven, but she's already a worldwide make-up sensation. Her YouTube channel boasts over 6 million subscribers who tune into her ever-growing video library. In this not surprisingly titled debut book, she shares her favorite beauty and makeup tricks and techniques; suggestions about creating a personal style; plus tips on career, etiquette, relationships, success online and off and much, much more. Advice on transforming every facet of your life.

Publishers Weekly
07/07/2014
Entrepreneur, digital pioneer, and self-taught beauty expert Phan offers a lifestyle guide that combines stories from her life with beauty basics, fashion tips, job advice, and modern etiquette how-tos. After gaining fame for her YouTube makeup tutorials (she now has 6.3 million subscribers on her channel), Phan shot beauty videos for Lancôme, launched For All Women Network (FAWN), founded Ipsy (a beauty-sample subscription service), and launched EM, her own makeup line with L’Oréal. The first half of the book concentrates on beauty, with chapters on caring for your skin type, makeup basics, hair and nail care, and wardrobe tips, among other subjects. The second half discusses lifestyle topics, such as: digital etiquette (texting and social media dos and don’ts) and housekeeping (backing up files, digital organization); job-hunting; and entrepreneurship. The modern manners section includes a questionnaire filled out by Phan that is sure to delight readers with factoids about her life. Phan’s warmth and accessibility shines through in this fun and empowering manual. 150 four-color photos. Agent: Cait Hoyt, CAA. (Oct.)
From the Publisher
"As the Internet’s reigning beauty queen, Michelle Phan has taught women around the world how to do their makeup—over a billion, if you count her YouTube views. Written with her signature humor and grace, and covering everything from mastering liquid liner to writing a business plan, this book is the manual you’ll want by your bedside, and your makeup table." —Sarah Brown Beauty Director, Vogue 

"Simply said, Michelle is amazing in every way.  Her wisdom, optimism, courage and creativity have propelled her into an explosive, universal force.  Her story telling and love for women of all ages makes her a true "sister" to millions of women.  A day with Michelle has the power to transform everyone she reaches, everyone she touches." —Carol J. Hamilton, President, L’Oréal Luxe USA

"Michelle has blazed a new path for women everywhere. Armed with passion, personality, business savvy and a YouTube account, she's built a worldwide following from the ground up. Make Up: Your Life to Beauty, Style, and Success—Online and Off shows how Michelle transformed her talent and creativity into a global brand." —Robert Kyncl,  Global Head of Content and Business Operations, YouTube

"Phan’s warmth and accessibility shines through in this fun and empowering manual." —Publisher's Weekly

Library Journal
09/01/2014
More than six million people subscribe to Phan's eponymous YouTube channel where she shares makeup tutorials for everyday and special-occasion looks, as well as ways to use makeup to transform into celebrities (Lady Gaga, Angelina Jolie) or characters (Danerys Targaryen, Sailor Moon). In all of her efforts, Phan, who introduces herself in her videos as "your beauty bestie," encourages viewers' self-confidence and individuality. Her first book brings that point of view and attitude to the page. Makeup instruction is only a small part of the volume, though, and her advice extends to skin, nail, and hair care, as well as expressing oneself through fashion, professional conduct, and manners. The chapter on "Digital Dos and Don'ts" brings a modern touch to this general conduct-of-life guide. VERDICT Phan's entrepreneurial spirit and diligence will inspire readers. Much of the cosmetic and fashion advice is not necessarily new, but the author's fresh approach will especially appeal to younger readers who are drawn to learning more about her life and work.—Meagan Storey, Virginia Beach
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Product Details

  • ISBN-13: 9780804137348
  • Publisher: Crown Publishing Group
  • Publication date: 10/21/2014
  • Pages: 240
  • Sales rank: 15,491

Meet the Author

Michelle Phan is a digital pioneer, entrepreneur, and award-winning content creator who is the driving force behind multiple businesses in the beauty and entertainment industry. With a focus on empowering the next generation, Michelle encourages her community to use makeup as a tool for transformation and confidence building. She splits her time between Los Angeles and New York City.

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