Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different

( 1 )

Pick Up in Store

Reserve and pick up in 60 minutes at your local store

Hardcover
$17.47
BN.com price
$29.95 List Price (Save 42%)
Marketplace (New and Used)
from
$9.90
$29.95 List Price (Save 67%)
All (37)  
Used (11)  
New (26)  
Close
Sort by
Page 1 of 4
Showing 1 – 10 of 37 (4 pages)
$9.90
(Save 67%)
Seller since 2012

Feedback rating:

(116)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
2011 Hardcover The cover may contain minor wear, and the corners may have some light degree of damage. If there are any notes present, they would only be penciled and only ... visible on a few pages. There are no ink markings of any kind, but there may be a remainder-mark on the outside edge of the pages. Proceeds benefit non-profit Goodwill Industries of San Francisco, San Mateo and Marin Counties. We create solutions to poverty through the businesses we operate. Your purchase creates jobs and transforms liv. Read more Show Less

Ships from: San Francisco, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$14.95
(Save 50%)
Seller since 2006

Feedback rating:

(4781)

Condition: Very Good

Ships from: New York, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$16.96
(Save 43%)
Seller since 2008

Feedback rating:

(14101)

Condition: New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: South Bend, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$16.97
(Save 43%)
Seller since 2005

Feedback rating:

(132)

Condition: New
2011-11-08 Hardcover New in New jacket Brand New Hardcover w/ Dust Jacket-just arrived from publisher-ships w/ tracking #

Ships from: Zephyrhills, FL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$16.97
(Save 43%)
Seller since 2009

Feedback rating:

(207)

Condition: New
2011 Hardcover New Ships quickly.

Ships from: West Palm Beach, FL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$17.54
(Save 41%)
Seller since 2009

Feedback rating:

(4793)

Condition: New
Shipped from US in 4 to 14 business days. Established seller since 2000

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$17.54
(Save 41%)
Seller since 2010

Feedback rating:

(887)

Condition: New
Shipped from US. Express shipping in 3 to 6 business days. Standard shipping in 4 to 14 business days. Established seller since 2000

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$17.73
(Save 41%)
Seller since 2012

Feedback rating:

(88)

Condition: New
Shipped from US in 4 to 14 business days standard or 3 to 6 business days express. FREE TRACKING WITH EVERY ORDER! Established seller since 2000

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$18.01
(Save 40%)
Seller since 2008

Feedback rating:

(14101)

Condition: Like New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: South Bend, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$18.02
(Save 40%)
Seller since 2007

Feedback rating:

(21684)

Condition: New
BRAND NEW

Ships from: Avenel, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 4
Showing 1 – 10 of 37 (4 pages)
Close
Sort by
NOOK Book (eBook)
$16.47
BN.com price
$29.95 List Price (Save 45%)

Available on NOOK devices and apps

  • Nook Devices
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for iPad
  • NOOK for iPhone
  • NOOK for Android
  • NOOK for Android (Tablet)
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK Study
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

Overview

Think "this time it's different"? Think again.

From internationally recognized investment expert Ken Fisher comes Markets Never Forget (But People Do), a well-reasoned, logical, data-driven and often entertaining look at the many ways investors' memories fail them. What's more, Fisher provides tools investors can use to begin improving their faulty memories—now.

No matter how big, new and scary something may seem, according to Fisher we've almost always been through something similar before. And if you can remember that, find those other times and learn lessons from them, you can know better how to react—or not react. You can know that it's never as bad, as great or as lasting as your faulty memory makes you think. Just remembering that can make you a better investor. Don't forget. Markets don't.

Product Details

  • ISBN-13: 9781118091548
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 11/8/2011
  • Edition number: 1
  • Pages: 240
  • Sales rank: 18,934
  • Series: Fisher Investments Press Series , #32
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Ken Fisher is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his over 27-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes's 90-plus year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. Fisher is ranked #252 on the 2010 Forbes 400 list of richest Americans, and #736 on the 2011 Forbes global billionaires list. In 2010, Investment Advisor magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning "Cognitive Biases in Market Forecasting." He has also published seven previous books, including New York Times and Wall Street Journal bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and Debunkery, all published by Wiley. Fisher has been published, interviewed and/or written about in many major American, British and German finance or business periodicals. He has a weekly column in Focus Money, Germany's leading weekly finance and business magazine.

Lara Hoffmans is a content manager at Fisher Investments, managing editor of MarketMinder.com, a regular contributor to Forbes.com and co-author of the bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and Debunkery.

Table of Contents

Preface ix

Acknowledgments xvii

Chapter 1 The Plain-Old Normal 1

Yes Sir, Sir John 1

The Normal Normal 5

The Jobless Recovery 14

The Always Feared, Rarely Seen Double Dip 23

Chapter 2 Fooled by Averages 31

Bull Markets Are Inherently Above Average 32

Viva the V 36

Normal Returns Are Extreme, Not Average 47

The Pause That Refreshes (and Confuses) 49

Getting Average Returns Is Hard—Really Hard 53

Chapter 3 Volatility Is Normal—and Volatile 57

What the Heck Is Volatility? 58

Volatility Is Volatile 61

The Daily Grind 65

Stocks Are Less Volatile Than Bonds? 67

Economic Volatility—Also Normal 69

Volatility Isn’t Inherently Bad 71

Never a Dull Moment 74

Chapter 4 Secular Bear? (Secular) Bull! 81

Seeing the World Through Bear- Colored Glasses 82

Two Secular Bear Markets? 84

Stocks—Up Vastly More Than Down 90

Chapter 5 Debt and Deficient Thinking 101

Deficits Aren’t Bad, but Surpluses Will Kill You 105

The History of Big Government Debt 110

Just Who Is at Default Here? 116

Chapter 6 Long- Term Love and Other Investing Errors 123

No One Category Is Best for All Time 124

Long- Term Love Is Like Long- Term Forecasting—Both Wrong 129

It’s Still Heat Chasing Even When It Seems Safe 134

Use History to Your Advantage 146

Chapter 7 Poli-Ticking 151

Enter the Ideology- Free Zone 152

Your Party Isn’t Better 153

Presidents and Risk Aversion 155

Perverse Inverse—It’s Four and One 160

Poli- Tics Go Global 170

Poli- Tics Versus Entrepreneurs 172

Chapter 8 It’s (Always Been) a Global World, After All 177

It’s Always Been a Small World 179

Seeing the World Right 186

Conclusion 194

Appendix 197

Notes 201

Index 211

Customer Reviews

Average Rating 4
( 1 )

Rating Distribution

5 Star

(0)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identiy on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

We're sorry, but penname is already taken.

Please select one of the following:
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

penname is available!

By visiting the BN.com website or marking a purchase on BN.com, a User is deemed to have accepted the Terms of Use.

Continue Anonymously

Welcome, penname

You have successfully created your Pen Name. Start enjoying the benefits of the BN.com Community today.

Sort by: Showing 1 Customer Review
  • Posted January 17, 2012

    Revealing how memory mistakes fail us in critical decissions..insightful!!

    Deep analysys in common and not that common memory shortcomings, stressing the importance of prior researching to minimize costly investment decissions. A Must Reading For Every Level Of Investor!!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Review

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit