Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

by Susan Rice Lincoln
     
 

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Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish?

Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of…  See more details below

Overview

Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish?

Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you.

Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.

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Editorial Reviews

From the Publisher
"An invaluable instruction manual." - Midwest Book Review

Product Details

ISBN-13:
9780749457518
Publisher:
Kogan Page, Ltd.
Publication date:
06/03/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
224
File size:
2 MB

Meet the Author

Susan Rice Lincoln is an experienced branding and online marketing consultant who has helped organizations of all sizes maximize the potential of their online presence.  A high-level strategist who has an in-depth understanding of the internet, her prestigious client list includes ASSA ABLOY, BBDO Advertising, Ericsson, General Foods, Gillette, L’Oreal and Nike. Also an expert in communications and consumer trends, she has helped hundreds of CEOs and marketing directors identify a clear and profitable online marketing strategy.

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