PRAISE FOR OUTTHINK THE COMPETITION
"The nature of global business competition has been undergoing a radical change, and new ways of thinking and acting are required to become and stay effective in this newly defined environment. In Outthink the Competition, Kaihan outlines the specific changes underway and provides practical tools to help you adopt a new mindset to link your strategy to key financial indicators for better results. If you do not yet understand the strategic value of being good or how to wield the emerging power of coordination, read this book."
—ROBERT CANCALOSI, Chief Learning Officer, GE Healthcare
"While our bookshelves are now filled with advice on how to manage organizations, inspire employees, and connect with consumers in this new era, no one has talked convincingly about how to manage the competition . . . until now. Outthink the Competition shows how to adjust your strategy to the new realities of business in order to outplay, outwit, and outlast your competitors."
—SALOMON SREDNI, CEO, TradeStation Group
"In Outthink the Competition, Kaihan underscores the strategic power of being able to see, intelligently select, and pursue new options that your competition overlooks. This ability is the starting spark of all great growth stories and it is a critical skill for leaders to master. If you want to continue out-innovating the competition, take a closer look at the systematic process outlined in this book."
—DANIEL AMOS, CEO, AFLAC
"Companies rightfully spend an enormous amount of time and effort seeking to better understand our customers. But we often overlook a player with an equally important seat at the table: the competition. In Outthink the Competition Kaihan helps adjust for this imbalance. He provides practical methods to systematically analyze and intelligently manage the competition. This does not mean copying or even responding to the competition. It means precisely the opposite."
—MARC SPEICHERT, Chief Marketing Officer, L'Oreal USA
"Without a truly compelling and simple strategy that is able to thwart the competition, the next three–five years of execution is going to be a waste of time—or at least not as much fun! Kaihan provides an approach that will get the job done."
—VERNE HARNISH, CEO, Gazelles; author of Mastering the Rockefeller Habits
Acknowledgments ix
PART 1 THE FOUNDATION 1
Chapter 1 Evolution through Revolution 3
Chapter 2 Today’s Business Revolution 14
PART 2 THE NEW OUTTHINKER PLAYBOOK 29
Chapter 3 Move Early to the Next Battleground 35
Chapter 4 Coordinate the Uncoordinated 43
Chapter 5 Force Two-Front Battles 54
Chapter 6 Be Good 64
Chapter 7 Create Something Out of Nothing 75
PART 3 THE FIVE HABITS OF OUTTHINKERS 85
Chapter 8 Mental Time Travel 87
Chapter 9 Attacking the Interconnected System 94
Chapter 10 Frame Shifting 100
Chapter 11 A Disruptive Mind-Set 106
Chapter 12 Shaping Perceptions 118
PART 4 APPLY THE OUTTHINKER PROCESS 127
Chapter 13 Step 1: Imagine 131
Chapter 14 Step 2: Dissect 137
Chapter 15 Step 3: Expand 144
Chapter 16 Step 4: Analyze 149
Chapter 17 Step 5: Sell 155
PART 5 REBUILDING THE ORGANIZATION FROM WITHIN 161
Chapter 18 Phase 1: Establish Multiple Points of Differentiation 163
Chapter 19 Phase 2: Create Playbook Asymmetry 173
Chapter 20 Phase 3: Construct an Outthinker Culture 181
Appendix A The Research 193
Appendix B The 36 Stratagems 197
Appendix C Tools 211
Notes 217
Index 225
Anonymous
Posted April 28, 2013
Even if you don't think ancient Chinese observations on war strategy are applicable in modern business, you will still find this an amazing, thought-provoking book. If you're more open to seeing strategy beyond the typical 2x2 matrix, you will find this an eye-opening book that will forever change how you approach strategic thinking.
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Overview
PRAISE FOR OUTTHINK THE COMPETITION
"The nature of global business competition has been undergoing a radical change, and new ways of thinking and acting are required to become and stay effective in this newly defined environment. In Outthink the Competition, Kaihan outlines the specific changes underway and provides practical tools to help you adopt a new mindset to link your strategy to key financial indicators for better results. If you do not yet understand the strategic ...