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PopCo tells the story of Alice Butler—a subversively smart girl in our commercial-soaked world who grows from reclusive orphan to burgeoning vigilante, buttressed by mystery, codes, math, and the sense her grandparents gave her that she could change the world.

Alice—slight introvert, crossword compositor—works at PopCo, a globally successful and slightly sinister toy company. Lured by their CEO to a Thought Camp out on the moors, PopCo's creatives must invent the ultimate product for teenage...