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Public Relations: A Practical Approach

By Ellen Gunning
eBook
$24.99
By Ellen Gunning
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This book introduces and positions the strategic roles and functions of PR within general marketing and business objectives. It uses numerous examples, case studies, quotations and current trends from established practices in Ireland and delivers a balanced presentation, illustrating practical advice and current practice. Both internationaal and Irish best practices are presented. Explores various elements of the media in relation to PR, as well as writing press releases, PR photography and...

Categories

BusinessMarketing & SalesPublic Relations