Selling Change: 101+ Secrets for Growing Sales by Leading Change

In an era of globalization and Internet commoditization, salespeople are in danger of becoming irrelevant.

In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople must become agents of change and help customers achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitab...