Socialnomics: How Social Media Transforms the Way We Live and Do Business / Edition 2

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Overview

Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

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Product Details

  • ISBN-13: 9781118232651
  • Publisher: Wiley
  • Publication date: 11/13/2012
  • Edition number: 2
  • Pages: 336
  • Sales rank: 131,816
  • Product dimensions: 6.10 (w) x 8.84 (h) x 0.88 (d)

Meet the Author

Erik Qualman has helped grow the online marketing and e-business functions for several Top 100 brands over his sixteen-year career. He is currently the Global Vice President of Online Marketing for EF Education, the world's largest private educator, and an MBA Professor at the Hult International Business School. Qualman is also an International Fortune 500 Speaker and his blog socialnomics.com is listed by PCWorld Magazine as a Top 10 Blog to Boost Your Social Network Savvy. His video "Socialnomics: Social Media Revolution" was one of 2010's most viral on YouTube. Follow him on Twitter at @equalman and visit www.socialnomics.com.
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Table of Contents

Foreword xiii

Acknowledgments xvii

About this Book xix

Introduction: It's a People-Driven Economy, Stupid! xxi

Chapter 1 Word of Mouth Goes World of Mouth 1

Chapter 2 Social Media = Preventative Behavior 38

Chapter 3 Social Media = Braggadocian Behavior 48

Chapter 4 Obama's Success Driven by Social Media 64

Chapter 5 I Care More about What My Neighbor Thinks than What Google Thinks 91

Chapter 6 Death of Social Schizophrenia 120

Chapter 7 Winners and Losers in a 140-Character World 136

Chapter 8 Next Steps for Companies and The ?Glass House Generation? 189

Chapter 9 Social Media Rolodex and Resources 239

Chapter 10 Other Insights and FAQs 246

Socialnomics Summary 279

Notes 283

About the Author 292

Index 294

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Customer Reviews

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Sort by: Showing 1 – 19 of 16 Customer Reviews
  • Anonymous

    Posted January 28, 2011

    Excellent Read!

    Great case studies that illustrate the impact of social media on business and life. Good eye opener for anyone who makes the statement, "I don't get this twitter and facebook thing".

    1 out of 1 people found this review helpful.

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  • Posted July 12, 2010

    more from this reviewer

    Detailed report on how social media is changing everything

    From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something worthwhile to say. Through colorful case studies and examples, Qualman shows how businesses have already profited from major social media trends and provides new strategies and tips. getAbstract suggests his detailed, clearly written analysis of social media trends to marketing and advertising professionals, and to anyone interested in how the social media are evolving and changing society.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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