Strategic Planning For Dummies [NOOK Book]

( 3 )

Overview

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.

Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful ...

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Strategic Planning For Dummies

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Overview

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.

Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including:

  • How a strategic plan is different than a business plan
  • Establishing a step-based planning process
  • Planning for and encouraging growth
  • Taking a long-view of your organization
  • Evaluating past performance
  • Defining and refining your mission, values, and vision
  • Sizing up your current situation
  • Examining your industry landscape
  • Setting your strategic priorities
  • Planning for unknown contingencies

If you’re in business, you have to plan for everything — especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more:

  • Learn to analyze business trends that will determine your business’s future
  • Set measurable, realistic goals that you can plan for and achieve
  • Make strategic planning a habitual part of the organization
  • Prioritize multiple strategies that you can implement simultaneously
  • Set a defining vision for the organization that guides all your planning and strategy

This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.

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Product Details

  • ISBN-13: 9781118050569
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/3/2011
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 384
  • Sales rank: 323,906
  • File size: 11 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Erica Olsen holds a BA in Communications and an MBA in International Management from Thunderbird. She’s frequently tapped to lecture at the University of Nevada in Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide.
As one of the developers of MyStrategicPlan, Erica has stripped strategic planning of its fate as a static document. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). Once completed, the online system actually helps organizations execute the plan instead of just shoving it on a shelf.
MyStrategicPlan is just one of several services offered by Erica’s company, M3 Planning. M3 also does onsite strategic planning facilitation and retreats as well as market research consulting. Over the last several years, M3 has developed and reviewed hundreds of strategic plans for organizations across the country.
In addition to Strategic Planning For Dummies, Erica has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability, and contributes regular columns to local, regional, and national business publications.
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Table of Contents

Introduction.

Part I: Laying the Foundation for Your Strategic Plan.

Chapter 1: What Is Strategic Planning Anyhow?

Chapter 2: Why Strategic Planning Impacts Your Growth.

Chapter 3: Getting Set Up for Successful Planning.

Part II: Looking Backward to Move Forward.

Chapter 4: Taking Lessons from the Past.

Chapter 5: Focusing on What You Do Best.

Chapter 6: Refining Your Mission, Vision, and Values.

Part III: Sizing Up Your Current Situation.

Chapter 7: Assessing Your Business and Its Capabilities.

Chapter 8: Seeing Your Business Through Your Customers’ Eyes.

Chapter 9: Assessing Your Strategic Position in a Dynamic Environment.

Part IV: Moving Your Organization into the Future.

Chapter 10: Growth: It’s Not Just for Kids Anymore.

Chapter 11: Finding New Customers.

Chapter 12: Establishing Your Strategic Priorities.

Part V: Creating and Making the Most of Your Plan.

Chapter 13: Putting Your Plan Together.

Chapter 14: Putting Your Plan to Work.

Chapter 15: Contingency Planning: Your Plan B.

Chapter 16: Planning Considerations for Entrepreneurs and Department Managers.

Chapter 17: Planning for the Social Sectors.

Part VI: The Part of Tens.

Chapter 18: Ten Ways to Keep Your Strategic Plan from Hitting the Shelf.

Chapter 19: Ten Ways to Ruin Your Strategic Planning Meeting.

Chapter 20: Ten Shortcuts to Getting Your Plan Done.

Index.

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Customer Reviews

Average Rating 3.5
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Sort by: Showing all of 3 Customer Reviews

  • Anonymous

    Posted February 28, 2012

    Not pleased with the Nook version of this book

    The content is good, but none of the figures are readable. To top it off, it's now stuck in a 20 page loop that I can't get out of.

    I recommend just getting the paperback version of this book.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted November 28, 2006

    Strategic Planning gave me the tools for growth

    Strategic Planning For Dummies has allowed me to learn the essentials to create an easy-to-use plan that I will not only be able to do myself, but also execute. This book helps create a focus to keep operations moving forward. I recommend this book to everyone that is wants their business to grow and generate a larger profit.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted April 13, 2012

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews
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