The Case for Dynamic Publishing

Communicating has never been more difficult. The ubiquity of the Web, the explosive rise of blogs, wikis, and other social media, and the widespread adoption of smartphones and other hand-held devices have all raised consumer expectations — even as they drown us in a glut of information. And despite the barrage of information at consumers' fingertips, retailers, manufacturers, and other companies struggle to market their products and services effectively; publishers race to deliver timely i...