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The Consistent Consumer
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The advantage you'll gain from reading The Consistent Consumer is knowledge of the future - because one of the best predictors of the future is the values we hold. This is one of the most important books on customers to come out in years."
Jim Kouzes
Coauthor The Leadership Challenge
and President Emeritus, The Tom Peters Group
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign.
The authors of The Consistent Consum...
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