The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

“Well-timed . . . a powerful indictment of the current system.” —Wall Street Journal

In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major web...