The Wide Lens: What Successful Innovators See That Others Miss

The Wide Lens: What Successful Innovators See That Others Miss

by Ron Adner
     
 

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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly

Overview

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.

In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

The Wide Lens will change the way you see, the way you think - and the way you win.

Editorial Reviews

From the Publisher
“Ron Adner is a breakthrough thinker. He zooms out to see more clearly how—and why—some innovations take hold, and others do not.”

—Jim Collins, author of Good to Great

 

“Essential reading for innovators.”

Kirkus Reviews

“A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.”

Publishers Weekly

“This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.”

—Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School; author of The Innovator's Dilemma

Product Details

ISBN-13:
9781101561324
Publisher:
Penguin Publishing Group
Publication date:
03/01/2012
Sold by:
Penguin Group
Format:
NOOK Book
Pages:
288
Sales rank:
760,620
File size:
4 MB
Age Range:
18 Years

Related Subjects

What People are saying about this

From the Publisher
“Ron Adner is a breakthrough thinker. He zooms out to see more clearly how—and why—some innovations take hold, and others do not.”
—Jim Collins, author of Good to Great

“Essential reading for innovators.”
Kirkus Reviews

“A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.”
Publishers Weekly

“This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.”
—Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School; author of The Innovator's Dilemma

Meet the Author

Ron Adner has spent the last decade studying the root cause of innovation success and failure. An award winning professor of strategy at the Tuck School of Business at Dartmouth College, and previously at INSEAD, he is a speaker and consultant to companies around the world. His writing has appeared in The Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.

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