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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra
By Mack Collier
eBook
$19.80
By Mack Collier
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What's better than getting new customers? Turning existing ones into FANS.
Everything marketers need to know to find, engage, and leverage the power of brand evangelists
Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply t...