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Under its new management, eBay has instituted many important changes, and this revised edition addresses the company’s modified fee structures, new (and controversial) feedback system, and more, while guiding sellers through the steps of starting, expanding, and automating a successful eBay business. McGrath offers tips on what’s popular with eBay’s buyers, as well as on drop shipping, controlling costs, managing inventory, writing headlines and descriptions that sell, launching your first auctions, and more.
Introduction to the Revised Edition 1
Week 1 Getting Ready to Sell 5
Chapter 1 Setting Up and Organizing Your Business 7
Chapter 2 Finding Your Way Around eBay 21
Chapter 3 What Sells on eBay? 27
Chapter 4 Product Research 39
Chapter 5 What Should You Sell? 49
Chapter 6 Product Acquisition 53
Chapter 7 Winning with Drop-Shipping 67
Chapter 8 Types of Auctions 73
Chapter 9 Launching Your First Auctions 79
Chapter 10 Listing and Pricing Strategies 97
Chapter 11 Building Great Feedback 105
Chapter 12 Writing Your Success Plan 113
Week 2 Putting your Auctions to Work 119
Chapter 13 Category Selection 121
Chapter 14 Writing Auction Titles and Descriptions That Sell 125
Chapter 15 Mastering Auction Photography 135
Chapter 16 Promoting Your Auctions 143
Chapter 17 Shipping, Handling, and Insurance 151
Chapter 18 Boosting Your Profits by Selling Internationally 159
Chapter 19 Monitoring and Revising Your Auctions for Success 165
Chapter 20 Getting Paid 173
Week 3 Building and Growing Your Business 185
Chapter 21 Cost Control 187
Chapter 22 Inventory Management 197
Chapter 23 Automating Your Auctions 201
Chapter 24 Third-Party Promotional Tools 207
Chapter 25 Upselling and E-mail Marketing to Your Customers 215
Chapter 26 Opening an eBay Store 225
Chapter 27 eBay Consignment Selling 235
Chapter 28 Beyond eBay 241
Appendix A Auction Checklist 247
Appendix B Popular Sources of Wholesale Merchandise 249
Appendix C Third-Party Resources for eBay Sellers 253
Appendix D Safety Tips for Buyers and Sellers 259
Glossary and Guide to Common Abbreviations 265
Index 277
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Overview
Solid gold information from a Gold-level seller! Veteran eBay expert and author Skip McGrath presents a completely updated guide to the new, drastically altered site.Under its new management, eBay has instituted many important changes, and this revised edition addresses the company’s modified fee structures, new (and controversial) feedback system, and more, while guiding sellers through the steps of starting, expanding, and automating a successful eBay business. McGrath offers tips on what’s popular with eBay’s buyers, as well as on drop shipping, controlling costs, managing inventory, writing headlines and descriptions that sell, launching your first ...