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Understanding Business Research

By Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
eBook
$134.00
By Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
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Explore the essential steps for data collection, reporting, and analysis in business research

Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings.

Utilizing numerous real-world...

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Medicine & NursingMedicineClinical MedicinePublic Health & Preventive Medicine