Understanding Business Research

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Overview

Designed to assist readers in the fields of business, finance, and management science, this book provides step-by-step coverage of the research process including research design, models for design, statistical considerations, and guidance on writing and presenting results. Filled with simple explanations, real-world examples, and numerous illustrations to help readers understand complex and abstract concepts, this is an ideal book for MBA-level students, as well as researchers and practitioners who want ...
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Understanding Business Research

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More About This Book

Overview

Designed to assist readers in the fields of business, finance, and management science, this book provides step-by-step coverage of the research process including research design, models for design, statistical considerations, and guidance on writing and presenting results. Filled with simple explanations, real-world examples, and numerous illustrations to help readers understand complex and abstract concepts, this is an ideal book for MBA-level students, as well as researchers and practitioners who want understand and utilize qualitative and quantitative research methods in applied scenarios.
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Product Details

  • ISBN-13: 9781118134269
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 8/28/2012
  • Edition number: 1
  • Pages: 506
  • Product dimensions: 10.00 (w) x 7.20 (h) x 1.10 (d)

Meet the Author

BART L. WEATHINGTON, PhD, is UC Foundation Associate Professor in the Department of Psychology at the University of Tennessee at Chattanooga, where he is also Coordinator of the Industrial-Organizational Psychology graduate program. Dr. Weathington is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).

CHRISTOPHER J. L. CUNNINGHAM, PhD, is UC Foundation Associate Professor of Industrial-Organizational and Occupational Health Psychology at the University of Tennessee of Chattanooga, where he is also Adjunct Clinical Assistant Professor of Internal Medicine in the College of Medicine. Dr. Cunningham is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).

DAVID J. PITTENGER, PhD, is Dean of the College of Liberal Arts at Marshall University. Dr. Pittenger is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).

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Table of Contents

Preface

Acknowledgements

Part I. Overview of the Research Process

Chapter 1. Research and the Business Environment

Chapter 2. Ethics and Research

Chapter 3. The Foundations of Research

Chapter 4. An Overview of Empirical Methods

Part II. Nuts & Bolts of Research

Chapter 5. Writing the Research Report

Chapter 6. Reviewing the Literature & Forming Hypotheses

Chapter 7. Sampling

Chapter 8. Creating and Using Assessments, Surveys, and Objective Measures

Chapter 9. A Model for Research Design

Part III. Common Research Designs

Chapter 10. Correlational Research

Chapter 11. Between-Subjects Designs

Chapter 12. Single Variable Between-Subjects Research

Chapter 13. Between Subjects Fractorial Designs

Chapter 14. Correlated Groups Designs

Part IV. Special Research Designs

Chapter 15. Research with Categorical Data

Chapter 16. Qualitative and Mixed-Method Research

Appendix A. Statistics Behind The Research: A Review

Appendix B. Statistical Tables 

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