Understanding Media: The Extensions of Man

( 3 )
Pick Up In Store

Pick Up in Store

Reserve and pick up in 60 minutes at your local store

Paperback (Reprint)
$16.14
BN.com price
$27.95 List Price (Save 42%)
Marketplace (New and Used)
from
$7.19
$27.95 List Price (Save 74%)
Usually ships in 1-2 business days
All (46)  
Used (27)  
New (19)  
Close
Sort by
Page 1 of 5
Showing 1 – 10 of 46 (5 pages)
$7.19
(Save 74%)
-SuperBookDeals
Seller since 2012

Feedback rating:

(759)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery ... confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction. Read more Show Less

Ships from: Shepherdsville, KY

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
$7.20
(Save 74%)
Textbook Bookie
Seller since 2012

Feedback rating:

(162)

Condition: Good
Minimal highlighting! Ships fast. Expedited shipping 2-4 business days; Standard shipping 7-14 business days.

Ships from: Arlington, TX

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$8.22
(Save 71%)
Campus_Bookstore
Seller since 2011

Feedback rating:

(308)

Condition: Good
Used - Good May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping ... takes 4-14 business days. Read more Show Less

Ships from: Fayetteville, AR

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$8.34
(Save 70%)
Better World Books
Seller since 2006

Feedback rating:

(50891)

Condition: Very Good
Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

Ships from: Mishawaka, IN

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$8.75
(Save 69%)
Ukazoo Books
Seller since 2006

Feedback rating:

(10416)

Condition: Acceptable
Book has signs of wear, but remains fully functioning and easily readable.

Ships from: Baltimore, MD

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$9.98
(Save 64%)
Symposium Books Th
Seller since 2011

Feedback rating:

(40)

Condition: Like New
PAPERBACK Fine 0262631598 Some books may have remainder mark.

Ships from: Providence, RI

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$10.49
(Save 62%)
JEANCOBOOKS NY
Seller since 2007

Feedback rating:

(96)

Condition: Very Good
PAPERBACK Very Good 0262631598 EXCELLENT CONDITION; NO MARKINGS! THE BINDING AND PAGES ARE TIGHT AND CLEAN.

Ships from: LEVITTOWN, NY

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$10.71
(Save 62%)
Extremely_Reliable
Seller since 2007

Feedback rating:

(3210)

Condition: Acceptable
Buy with confidence. Excellent Customer Service & Return policy.

Ships from: Richmond, TX

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$10.78
(Save 61%)
Symposium Books Wm
Seller since 2005

Feedback rating:

(836)

Condition: Like New
PAPERBACK Fine 0262631598 Some books may have remainder mark.

Ships from: Providence, RI

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$12.50
(Save 55%)
ocbookstx
Seller since 2011

Feedback rating:

(21)

Condition: Good
0262631598 COLLEGE TEXTBOOK - WE DO NOT SHIP TO AK OR HI - Title may or may not include access codes, cds, or supplemental materials. If you have any specific needs please contact ... us through the appropriate marketplace. We ship all orders within 24 business hours. Read more Show Less

Ships from: Richardson, TX

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
Page 1 of 5
Showing 1 – 10 of 46 (5 pages)
Close
Sort by

Overview

with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the ...

See more details below

All Available Formats + Editions

Marketplace From
BN.com
 
Sending request ...

More About This Book

Overview

with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

This reissue marks the 30th anniversary (1964-1994) of McLuhan's classic expose on the state of the emerging phenomenon of mass media. In a new introduction, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of the century.

Editorial Reviews

Booknews
**** Cited in BCL3. A reissue marking the 30th anniversary of McLuhan's classic on the then-emerging phenomena of mass media. McLuhan's prescient view of a media-sculpted society of the future is supplemented by an introductory essay by Lewis Lapham, editor of Harper's. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

  • ISBN-13: 9780262631594
  • Publisher: MIT Press
  • Publication date: 10/20/1994
  • Edition description: Reprint
  • Pages: 389
  • Sales rank: 138,702

Table of Contents

Introduction to the MIT Press Edition
1 The Medium Is the Message 7
2 Media Hot and Cold 22
3 Reversal of the Overheated Medium 33
4 The Gadget Lover: Narcissus as Narcosis 41
5 Hybrid Energy: Les Liaisons Dangereuses 48
6 Media as Translators 56
7 Challenge and Collapse: The Nemesis of Creativity 62
8 The Spoken Word: Flower of Evil? 77
9 The Written Word: An Eye for an Ear 81
10 Roads and Paper Routes 89
11 Number: Profile of the Crowd 106
12 Clothing: Our Extended Skin 119
13 Housing: New Look and New Outlook 123
14 Money: The Poor Man's Credit Card 131
15 Clocks: The Scent of Time 145
16 The Print: How to Dig It 157
17 Comics: MAD Vestibule to TV 164
18 The Printed Word: Architect of Nationalism 170
19 Wheel, Bicycle, and Airplane 179
20 The Photograph: The Brothel-without-Walls 188
21 Press: Government by News Leak 203
22 Motorcar: The Mechanical Bride 217
23 Ads: Keeping Upset with the Joneses 226
24 Games: The Extensions of Man 234
25 Telegraph: The Social Hormone 246
26 The Typewriter: Into the Age of the Iron Whim 258
27 The Telephone: Sounding Brass or Tinkling Symbol? 265
28 The Phonograph: The Toy That Shrank the National Chest 275
29 Movies: The Reel World 284
30 Radio: The Tribal Drum 297
31 Television: The Timid Giant 308
32 Weapons: War of the Icons 338
33 Automation: Learning a Living 346
Further Readings for Media Study 361

Customer Reviews

Average Rating 4.5
( 3 )

Rating Distribution

5 Star

(2)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identiy on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

We're sorry, but penname is already taken.

Please select one of the following:
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

penname is available!

By visiting the BN.com website or marking a purchase on BN.com, a User is deemed to have accepted the Terms of Use.

Continue Anonymously

Welcome, penname

You have successfully created your Pen Name. Start enjoying the benefits of the BN.com Community today.

Sort by: Showing all of 3 Customer Reviews

  • Anonymous

    Posted March 29, 2001

    This Seminal Work Should Be Back In Print!

    We're really living in the McLuhan revolution, although this seminal work from this underappreciated prophet from the 1960s has gone sadly unappreciated in recent times. Even so, when you hear that an insurance company or ad agency is not primarily in the business of producing ads or insurance, but of 'putting people in touch' or 'communicating,' that rhetoric was stolen straight from Mr. McLuhan. Those huggybear ads that sell not houses (bricks and mortar) but 'homes' (secure, loving environments)--straight out of McLuhan. If he were still alive he should sue for royalties for (mis)use of his ideas. Even the term 'global village' was coined back in 1964 with the publication of this book. 'Understanding Media' is a fascinating read, but not an easy one. Most academic books are about ten percent new. Inovative ones are about 20 percent new. McLuhan claimed his was about 40 percent new, which is what makes it such a rough read. It isn't his prose style, which is charming and felicitous. But when introducing a new discipline, there must needs be enough bridges left to the old ones (in this case sociology, history, rhetoric, etc.) that redundancy occurs. An historian views the world through the lenses of war and technological advance. An economist, through boom, recession and mitigating factors like interest rates. A sociologist, through mass behavior. McLuhan's famous phrase 'the medium is the message' indicates that for him, the medium itself was the determinating factor--something as simple as a glowing light bulb or a blouse, as complicated as Las Vegas or the DEW line are all media; and it is through the lens of these media that we see the world. Drawing on these inspirations in the early 60s, McLuhan explained the hypnotic pull of black-and-white TV over radio (which is easier to ignore), the sudden popularity of small foreign cars, the 'beehive hairdo,' and the way John F. Kennedy's slightly shaggy hair looked better on TV than Richard Nixon's (giving Kennedy more credibility); along with other early Sixties phenomena. He probably wasn't the least surprised by the Beatles since they combined sex, shagginess, spontaneity and (slight) foreignness all in one package. To get the most out of 'Understanding Media' it's critical to grasp McLuhan's core definitions of 'hot' and 'cool' media to understand how his theories work in the real world. That explains why you'll see some repetition in this book, as well as what appears to be disorganization. This leads some reader/critics to assume that UNDERSTANDING MEDIA is simply sloppy and poorly edited but far from it: it's a powerful, almost radical way to restructure our view of American (and hence the world's) thinking. It seems to be working, too. Are you ready for your 15 minutes of fame?

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted July 4, 2003

    Outstanding and original, but not the last word

    At the time of its original publication this book was presented as the work of prophecy which totally revealed to us the real state at which humanity had arrived. MacLuhan was a tremendously original and brilliant scholar, a very good writer. The work has much in it which is insightful and provocative. But as a key to our times it is already dated. The new technologies which have emerged, including the one upon which these words are written make MacLuhan's vision of media as message in one global village seem unidimensional. The revolution in communications, however great seems somehow secondary to the technological developments in genetics and reproductive biology. The challenges made to the definition of our essential humanity by the rapid development of information technologies raise the question not only of what mankind will be in the generations ahead, but whether or not the prevalent intellect will be a human one. It is perhaps unfair to accuse MacLuhan of all the things he did not foresee. No one could have possibly foreseen them all. But he overhyped himself as one who seems to understand the key to the new human situation. It seems to me at this present impasse, no one really understands the human situation fully, and where and what it will be transformed into next.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted February 10, 2010

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews
If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit