Understanding Media Semiotics

Overview


Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as ...
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Overview


Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.
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Product Details

  • ISBN-13: 9780340808849
  • Publisher: Bloomsbury Academic
  • Publication date: 5/3/2002
  • Series: A Hodder Arnold Publication
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 264
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.56 (d)

Table of Contents

Introduction
1 The mediated world 1
2 An outline of semiotic theory 28
3 Print media 54
4 Audio media 81
5 Film 107
6 Television 134
7 The computer and the Internet 157
8 Advertising 178
9 Social impacts of the media 201
Glossary 218
Bibliography 230
Index 245
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