WEBKDD 2002 - Mining Web Data for Discovering Usage Patterns and Profiles: 4th International Workshop, Edmonton, Canada, July 23, 2002, Revised Papers

1 WorkshopTheme Data mining as a discipline aims to relate the analysis of large amounts of user data to shed light on key business questions. Web usage mining in particular, a relatively young discipline, investigates methodologies and techniques that - dress the unique challenges of discovering insights from Web usage data, aiming to evaluate Web usability, understand the interests and expectations of users and assess the effectiveness of content delivery. The maturing and expanding Web p...