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Building a Galaxy Far, Far Away: New Publisher, New Directions (1998-2005)

Building a Galaxy Far, Far Away: New Publisher, New Directions (1998-2005)

neworderAll week long, we’re exploring the formation of the Star Wars Expanded Universe. Click here for an index page, which will be updated as they are published.

By 1997, the Star Wars publishing program was running at full tilt: Bantam Spectra published 15 books in 1996 another 21 novels the following year; almost every one was part of an existing series or trilogy. Authors were pitching their own stories, and the Expanded Universe had become crowded and unwieldy. More worrisome, sales had begun to fall. Lucasfilm’s Lucy Wilson realized she needed to reinvigorate the publishing program, describing the situation with Bantam Spectra as “tired.”  They needed a change.
She set out to find a way to continue the story and drum up new interest. She had several conversations around the idea of multi-author stories, something that she’d seen work in the comic book industry: teams of authors, editors, and artists planning out larger arcs, each then producing individual installments.
“I wanted to try this new approach. But I couldn’t put a new multi-book, multi-year program together until we had a new publishing agreement, and given the timing, it was going to have to be part of the licensing rights to the new trilogy of films.”
With declining sales and financial drama at Bantam Spectra, Wilson began to seek out a new publisher who would carry on the franchise, reinvigorate sales execute on plans for a long, multi-author arc. She found that partner in Del Rey Books, a subsidiary of Ballantine, the publisher that had put out the original Star Wars novels in the ’80s. Bantam Spectra would continue to reprint the books published under their own banner, but for at least the next five years, Del Rey would put out the next generation of novels.  With the transition, Del Rey cancelled several books, among them a Shadows of the Empire prequel authored by Charles Grant.
Wilson had to be comfortable with a publisher that would be able to take on the growing Expanded Universe and run with it, without falling into the same problems that Bantam Spectra faced in later years. Above all, she needed a dedicated manager for the program, an editor who could handle the complexity of the franchise.
“I had put out feelers for the names of the best sci-fi editors in the business, and Shelly Shapiro’s name had come up,” Wilson said. “Ballantine Books agreed to bring Shelly into the program if they got the deal, which was one factor, among many others, for their getting the license.”
Shapiro was an editorial assistant at Del Rey, and a former editorial assistant with the Science Fiction Book Club, a subscription service dedicated to genre titles. With the signing of the Lucasfilm contract, Del Rey’s president assigned her as editor of the new project.

Star Wars Episode I: The Phantom Menace

Terry Brooks

4

Paperback

$11.00

Ships in 1-2 days.

Star Wars The New Jedi Order #1: Vector Prime

R. A. Salvatore

Paperback

$10.99

Ships in 1-2 days.

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Star Wars The New Jedi Order #10: Dark Journey

Elaine Cunningham

ßßß

3.7

Paperback

$9.99

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Star Wars The New Jedi Order #13: Traitor

Matthew Stover

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$8.99

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Star Wars The New Jedi Order #14: Destiny's Way

Walter Jon Williams

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$7.99

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Star Wars The Clone Wars: Shatterpoint

Matthew Stover

5

Paperback

$7.99

Ships in 1-2 days.