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  • Advertising in key school & library media:
    • Group Announcement Advertising – E—blasts in SLJ, Booklist, and The Horn Book (6/22)
    • Additional advertising when reviews come in
  • Featured title in “Picture This: Home and Community” campaign spotlighting the work of four Fall illustrators (Lian Cho, Kevin Henkes, Oge Mora, Dan Santat), promotion to include:
    • Educator kit: pack of art prints with teaching guides on the reverse
    • Standalone virtual event with featured artists with Booklist (10/20)
    • ...