Mobile Marketing Management: Case Studies from Successful Practices

With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era?

Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the a...