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Hegarty on Advertising

By John Hegarty
Hardcover
$29.95
By John Hegarty
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Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.

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