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FADS Marketing: Food, Alcohol, Drugs, Sex, and the New Marketing World Order

By Tony Harris
Paperback
$15.00
By Tony Harris
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This isn't another book about advertising. It's an inside look at how companies count on your obsession with food, alcohol, drugs and sex to drive behavior modification-permanently. It's not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.

Consultant to the brands that define our digital lifestyles, Tony Harris holds nothing back while explaining how FADS have become so relevant in a technology-enabled world. With strai...