100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

FINALIST: Business Book Awards 2019 — Sales and Marketing Category

Virtually all consumer—facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer—focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, c...