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By Kenneth Kahn

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Overview

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

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Business Business - General & Miscellaneous Industries Management & Leadership Industries - General & Miscellaneous Business - General & Miscellaneous General & Heavy Industry - General & Miscellaneous Production & Operations Management Product Management