Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlying disparities. This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact.

Beneath the surface of likes, shares, and selfies lies critical questions around power imba...